Harley Davidson is one of the most legendary motorcycle manufacturing brands in the world. They have definitely withstood the test of time. Selling their first bike in 1903! The company has survived new ownership’s, period of bad economic health and intense competition. Not only survived, they are now the world’s fifth largest bike manufacturer.
Harley has one of the most loyal followings the bike industry has ever seen. Many Harley clubs and events have sprung from the love of the brand. As well as a company-sponsored brand-focused museum. So how did they do it?
The History Of Harley Davidson
We researched this in detail in a recent blog post. The main thing that became clear is Harley has an amazing ability to stay with the times. They firstly changed their manufacturing strategy in 1981. Under the instruction of 13 investors, led by Vaughn Beals and Willie Davidson. When the Japanese came to the market. They showed the industry how to produce bikes quickly, methodically and to a high quality. Harley analysed this and applied the Just In Time method of production to their factories. Cutting down flaws and value issues. This meant between 1985 and 1987 Harley:
- Reduced inventory by 75%
- Increased productivity by 50%
- Scrap and rework went down by 68%
They continued to expand and grow in the 80’s & 90’s. Introducing their legendary model families like FLT, Road King and the Softail. In 2003 in revenue has increased at an annual rate of 17%. Profits were up at an annual rate of 36%.
They then begin to market to very different demographics. Compared to the usual large hairy male stereotype! Harley started creating lighter bikes which appealed to people that aren’t quite as physically strong. Making them more accessible to women and young adults. They marketed this perfectly on social media sites. They had high level ‘influencers’ doing half the job for them! Selling the lifestyle and the cool factor through these free services. This was a great marketing move.
Harley continues to be world-renowned and respected through motorcycle culture.
Do you want to sell your Harley Davidson?
Value my Harley Davidson? If you are looking to sell your Harley, We Buy Any Bike are well known and trusted motorcycle buyers. If you’ve decided to sell your bike we can offer an instant, free online valuation; and if you accept we will pick up your bike for free, for cash. Sell your Harley with us; the UK’s leading bike trader!
What things should you think about when you are buying a new Harley? Find out our top tips for buying a Harley.
WeBuyAnyBike.com statistics show we have bought more than 30 Harley Davidson’s per month for the last 4 years.
The top 5 Harleys we regularly buy are:
- Fat Boy
- Softail Deluxe
- Road King Classic
- Night Rod Special
We want your motorcycle!
Is your bike in this list? We want your bike! Let us know what you have and we can give you a cost:
SPORTSTER ROADSTERSPORTSTER SEVENTY-TWO
|CVO BREAKOUT||CVO ELECTRA GLIDE ULTRA LIMITED||CVO PRO STREET BREAKOUT|
|CVO ROAD GLIDE ULTRA||CVO ROAD KING||CVO SOFTAIL DELUXE|
|DYNA FAT BOB||DYNA LOW RIDER||DYNA LOW RIDER S|
|DYNA STREET BOB 103||DYNA STREET BOB 96||DYNA STREET BOB SPECIAL 103|
|DYNA SUPER GLIDE CUSTOM 103||DYNA SWITCHBACK||DYNA WIDE GLIDE|
|FLD SWITCHBACK||FLHR ROAD KING||FLHR ROAD KING|
|FLHR ROAD KING – ABS||FLHRC ROAD KING 110TH ANIVERSARY EDITION||FLHRC ROAD KING CLASSIC|
|FLHRC ROAD KING CLASSIC – ABS||FLHRC ROAD KING CLASSIC 103||FLHRC ROAD KING CLASSIC 105th ANNIVERS EDS – ABS|
|FLHRCI ROAD KING CLASSIC||FLHRi ROAD KING||FLHRI ROAD KING [PW]|
|FLHRS ROAD KING CUSTOM||FLHRSE3 SCREAMIN’ EAGLE ROAD KING||FLHRSE4 SCREAMIN EAGLE ROAD KING – ABS|
|FLHRSI ROAD KING CUSTOM||FLHT ELECTRA GLIDE STANDARD||FLHT ELECTRA GLIDE STANDARD – ABS|
|FLHTC ELECTRA GLIDE CLASSIC||FLHTCU ULTRA CLASSIC ELECTRA GLIDE||FLHTCU ULTRA CLASSIC ELECTRA GLIDE 105TH ANNIV EDS|
|FLHTCUI ULTRA CLASSIC||FLHTCUI ULTRA CLASSIC ELECTRA GLIDE||FLHTCUSE2 SCREAMIN’ EAGLE ULTRA CLASSIC E/GLIDE|
|FLHTCUSE3 SCREAMIN’ EAGLE ULTRA CLASSIC E/GLIDE||FLHTCUSE4 SCREAMIN’ EAGLE ULTRA CLASSIC E/GLIDE||FLHTCUSE5 SCREAMIN’ EAGLE ULTRA CLASSIC E/GLIDE|
|FLHTCUSE7 ULTRA CLASSIC ELECTRA GLIDE||FLHTCUSE8 CVO ULTRA CLASSIC ELECTRA GLIDE||FLHTFCSE2 SCREAMIN’ EAGLE E/GLIDE2|
|FLHTI ELECTRA GLIDE STANDARD||FLHTK ELECTRA GLIDE ULTRA LIMITED||FLHTK ELECTRA GLIDE ULTRA LIMITED 110TH ANIVER EDI|
|FLHX STREET GLIDE||FLHX STREET GLIDE – ABS||FLHXI STREET GLIDE|
|FLHXSE SCREAMIN’ EAGLE STREET GLIDE||FLHXSE3 STREET GLIDE CVO||FLS SOFTAIL SLIM|
|FLSTC HERITAGE SOFTAIL CLASSIC||FLSTC HERITAGE SOFTAIL CLASSIC 105th ANNIVERSARY E||FLSTC HERITAGE SOFTAIL CLASSIC 110TH ANIVERSARY ED|
|FLSTC SOFTAIL HERITAGE CLASSIC||FLSTCI HERITAGE SOFTAIL CLASSIC||FLSTF FAT BOY|
|FLSTF FAT BOY 105TH ANNIVERSARY EDITION||FLSTFB FAT BOY SPECIAL||FLSTFB FAT BOY SPECIAL 110TH ANIVERSARY EDITION|
|FLSTFI FAT BOY||FLSTFI SOFTAIL 15TH ANNIVERSARY ED. FAT BOY||FLSTFSE SCREAMIN’ EAGLE FAT BOY|
|FLSTFSE2 SCREAMIN’ EAGLE FAT BOY||FLSTI HERITAGE SOFTAIL||FLSTN HERITAGE SOFTAIL SPECIAL|
|FLSTN SOFTAIL DELUXE||FLSTNI SOFTAIL DELUXE||FLSTS HERITAGE SPRINGER|
|FLSTSB SOFTAIL CROSSBONES||FLSTSC SOFTAIL SPRINGER CLASSIC||FLSTSCI SOFTAIL SPRINGER CLASSIC|
|FLSTSE SCREAMIN’ EAGLE SOFTAIL CONVERTIBLE||FLSTSE3 SOFTAIL CONVERTIBLE||FLTRI ROAD GLIDE|
|FLTRUSE ROAD GLIDE ULTRA CVO||FLTRXSE ROAD GLIDE CUSTOM||FXCW SOFTAIL ROCKER|
|FXCWC SOFTAIL ROCKER CUSTOM||FXD DYNA SUPER GLIDE||FXD35 35TH ANNIVERSARY SUPER GLIDE|
|FXDB DYNA STREET BOB||FXDB DYNA STREET BOB 96||FXDB DYNA STREET BOB 96 ABS|
|FXDBA STREET BOB 103 ABS LIMITED EDITION||FXDBI DYNA STREET BOB||FXDC DYNA SUPER GLIDE CUSTOM|
|FXDC DYNA SUPER GLIDE CUSTOM 96 ABS||FXDC SUPER GLIDE CUSTOM 110TH ANIVERSARY EDITION||FXDCI DYNA SUPER GLIDE CUSTOM|
|FXDF DYNA FAT BOB||FXDF DYNA FAT BOB 103 ABS||FXDFSE SCREAMIN’ EAGLE FAT BOB|
|FXDFSE2 SCREAMIN’ EAGLE FAT BOB||FXDI DYNA SUPER GLIDE||FXDL DYNA LOW RIDER|
|FXDLI DYNA LOW RIDER||FXDS CONVERTIBLE||FXDSE2 SCREAMIN’ EAGLE DYNA|
|FXDWG DYNA WIDE GLIDE||FXDWG DYNA WIDE GLIDE 103 ABS||FXDWGI DYNA WIDE GLIDE|
|FXDX DYNA SUPER GLIDE SPORT||FXDXI DYNA SUPER GLIDE SPORT||FXDXT DYNA SUPER GLIDE T-SPORT|
|FXS BLACKLINE||FXSB BREAKOUT||FXST SOFTAIL STANDARD|
|FXSTB BAD BOY||FXSTB NIGHT TRAIN||FXSTBI NIGHT TRAIN|
|FXSTC SOFTAIL CUSTOM||FXSTC SOFTAIL CUSTOM 105TH ANNIVERSARY EDITION||FXSTD DEUCE|
|FXSTDI DEUCE||FXSTDI SOFTAIL DEUCE||FXSTI SOFTAIL STANDARD|
|FXSTS SOFTAIL SPRINGER||FXSTSI SPRINGER SOFTAIL||FXSTSSE SCREAMIN’ EAGLE SPRINGER CLASSIC|
|FXSTSSE2 SCREAMIN’ EAGLE SOFTAIL SPRINGER||SOFTAIL BREAKOUT||SOFTAIL DELUXE|
|SOFTAIL FAT BOY||SOFTAIL FAT BOY S||SOFTAIL FAT BOY SPECIAL|
|SOFTAIL HERITAGE CLASSIC||SOFTAIL SLIM||SOFTAIL SLIM S|
|SPORTSTER 1200 CUSTOM||SPORTSTER 1200 CUSTOM A||SPORTSTER 1200 CUSTOM B|
|SPORTSTER 1200 SUPERLOW||SPORTSTER FORTY-EIGHT||SPORTSTER IRON 883|
|SPORTSTER IRON 883 (NON ABS)|
|SPORTSTER SUPERLOW||STREET 750||STREET BOB SPECIAL EDITION 103|
|SUPERLOW 1200T||TOURING ELECTRA GLIDE ULTRA CLASSIC||TOURING ELECTRA GLIDE ULTRA LIMITED|
|TOURING ELECTRA GLIDE ULTRA LIMITED LOW||TOURING ROAD GLIDE SPECIAL||TOURING ROAD GLIDE ULTRA|
|TOURING ROAD KING||TOURING ROAD KING CLASSIC||TOURING ROAD KING POLICE|
|TOURING STREET GLIDE||TOURING STREET GLIDE SPECIAL||TRIKE TRI GLIDE ULTRA CLASSIC|
|V-ROD MUSCLE||V-ROD NIGHT ROD SPECIAL||VRSCA V-ROD|
|VRSCAW V-ROD||VRSCAW V-ROD – ABS||VRSCB V-ROD|
|VRSCD NIGHT ROD||VRSCDX ANV V-ROD 10th EDITION||VRSCDX NIGHT ROD SPECIAL|
|VRSCDX NIGHT ROD SPECIAL – ABS||VRSCF V-ROD MUSCLE||VRSCR STREET ROD|
|VRSCSE SCREAMIN’ EAGLE V-ROD||VRSCSE2 SCREAMIN’ EAGLE V-ROD||XL 1200C SPORTSTER|
|XL 1200C SPORTSTER 105th ANNIVERSARY EDITION||XL 1200C SPORTSTER 1200 CUSTOM||XL 1200C SPORTSTER 1200 CUSTOM 110TH ANIVERSARY ED|
|XL 1200C SPORTSTER 1200 CUSTOM A 110TH ANIVERSARY||XL 1200C SPORTSTER 1200 CUSTOM B 110TH ANIVERSARY||XL 1200C SPORTSTER CUSTOM|
|XL 1200L SPORTSTER||XL 1200L SPORTSTER 105th ANNIVERSARY EDITION||XL 1200N SPORTSTER|
|XL 1200R SPORTSTER||XL 1200S SPORTSTER SPORT||XL 1200V SPORTSTER|
|XL 1200X SPORTSTER||XL 883 SPORTSTER||XL 883C SPORTSTER|
|XL 883L SPORTSTER||XL 883L SUPERLOW SPORTSTER||XL 883N SPORTSTER IRON 883|
|XL 883R SPORTSTER||XL53 C SPORTSTER CUSTOM||XLH 1200|
|XLH 883 SPORTSTER||XLH 883 SPORTSTER HUGGER||XR1200|
Sell my motorcycle?! We Buy Any Bike!