The Legendary Harley Davidson

Harley Davidson is one of the most legendary motorcycle manufacturing brands in the world. They have definitely withstood the test of time. Selling their first bike in 1903! The company has survived new ownership’s, period of bad economic health and intense competition. Not only survived, they are now the world’s fifth largest bike manufacturer.

Harley has one of the most loyal followings the bike industry has ever seen. Many Harley clubs and events have sprung from the love of the brand.  As well as a company-sponsored brand-focused museum. So how did they do it?

The History Of Harley Davidson

We researched this in detail in a recent blog post. The main thing that became clear is Harley has an amazing ability to stay with the times. They firstly changed their manufacturing strategy in 1981. Under the instruction of 13 investors, led by Vaughn Beals and Willie Davidson. When the Japanese came to the market. They showed the industry how to produce bikes quickly, methodically and to a high quality. Harley analysed this and applied the Just In Time method of production to their factories. Cutting down flaws and value issues. This meant between 1985 and 1987 Harley:

• Reduced inventory by 75%
• Increased productivity by 50%
• Scrap and rework went down by 68%

They continued to expand and grow in the 80’s & 90’s. Introducing their legendary model families like FLT, Road King and the Softail. In 2003 in revenue has increased at an annual rate of 17%. Profits were up at an annual rate of 36%.

They then begin to market to very different demographics. Compared to the usual large hairy male stereotype! Harley started creating lighter bikes which appealed to people that aren’t quite as physically strong. Making them more accessible to women and young adults. They marketed this perfectly on social media sites. They had high level ‘influencers’ doing half the job for them! Selling the lifestyle and the cool factor through these free services. This was a great marketing move.

Harley continues to be world-renowned and respected through motorcycle culture.

Do you want to sell your Harley Davidson?

Value my Harley Davidson? If you are looking to sell your Harley, We Buy Any Bike are well known and trusted motorcycle buyers. If you've decided to sell your bike we can offer an instant, free online valuation; and if you accept we will pick up your bike for free, for cash. Sell your Harley with us; the UK's leading bike trader!

What things should you think about when you are buying a new Harley? Find out our top tips for buying a Harley.

WeBuyAnyBike.com statistics show we have bought more than 30 Harley Davidson’s per month for the last 4 years.

The top 5 Harleys we regularly buy are:   

1. Fat Boy
2. Breakout
3. Softail Deluxe
4. Road King Classic
5. Night Rod Special
6.  

We want your motorcycle!

Is your bike in this list? We want your bike! Let us know what you have and we can give you a cost:

SPORTSTER ROADSTERSPORTSTER SEVENTY-TWO

CVO BREAKOUT	CVO ELECTRA GLIDE ULTRA LIMITED	CVO PRO STREET BREAKOUT
CVO ROAD GLIDE ULTRA	CVO ROAD KING	CVO SOFTAIL DELUXE
DYNA FAT BOB	DYNA LOW RIDER	DYNA LOW RIDER S
DYNA STREET BOB 103	DYNA STREET BOB 96	DYNA STREET BOB SPECIAL 103
DYNA SUPER GLIDE CUSTOM 103	DYNA SWITCHBACK	DYNA WIDE GLIDE
FLD SWITCHBACK	FLHR ROAD KING	FLHR ROAD KING
FLHR ROAD KING - ABS	FLHRC ROAD KING 110TH ANIVERSARY EDITION	FLHRC ROAD KING CLASSIC
FLHRC ROAD KING CLASSIC - ABS	FLHRC ROAD KING CLASSIC 103	FLHRC ROAD KING CLASSIC 105th ANNIVERS EDS - ABS
FLHRCI ROAD KING CLASSIC	FLHRi ROAD KING	FLHRI ROAD KING [PW]
FLHRS ROAD KING CUSTOM	FLHRSE3 SCREAMIN' EAGLE ROAD KING	FLHRSE4 SCREAMIN EAGLE ROAD KING - ABS
FLHRSI ROAD KING CUSTOM	FLHT ELECTRA GLIDE STANDARD	FLHT ELECTRA GLIDE STANDARD - ABS
FLHTC ELECTRA GLIDE CLASSIC	FLHTCU ULTRA CLASSIC ELECTRA GLIDE	FLHTCU ULTRA CLASSIC ELECTRA GLIDE 105TH ANNIV EDS
FLHTCUI ULTRA CLASSIC	FLHTCUI ULTRA CLASSIC ELECTRA GLIDE	FLHTCUSE2 SCREAMIN' EAGLE ULTRA CLASSIC E/GLIDE
FLHTCUSE3 SCREAMIN' EAGLE ULTRA CLASSIC E/GLIDE	FLHTCUSE4 SCREAMIN' EAGLE ULTRA CLASSIC E/GLIDE	FLHTCUSE5 SCREAMIN' EAGLE ULTRA CLASSIC E/GLIDE
FLHTCUSE7 ULTRA CLASSIC ELECTRA GLIDE	FLHTCUSE8 CVO ULTRA CLASSIC ELECTRA GLIDE	FLHTFCSE2 SCREAMIN' EAGLE E/GLIDE2
FLHTI ELECTRA GLIDE STANDARD	FLHTK ELECTRA GLIDE ULTRA LIMITED	FLHTK ELECTRA GLIDE ULTRA LIMITED 110TH ANIVER EDI
FLHX STREET GLIDE	FLHX STREET GLIDE - ABS	FLHXI STREET GLIDE
FLHXSE SCREAMIN' EAGLE STREET GLIDE	FLHXSE3 STREET GLIDE CVO	FLS SOFTAIL SLIM
FLSTC HERITAGE SOFTAIL CLASSIC	FLSTC HERITAGE SOFTAIL CLASSIC 105th ANNIVERSARY E	FLSTC HERITAGE SOFTAIL CLASSIC 110TH ANIVERSARY ED
FLSTC SOFTAIL HERITAGE CLASSIC	FLSTCI HERITAGE SOFTAIL CLASSIC	FLSTF FAT BOY
FLSTF FAT BOY 105TH ANNIVERSARY EDITION	FLSTFB FAT BOY SPECIAL	FLSTFB FAT BOY SPECIAL 110TH ANIVERSARY EDITION
FLSTFI FAT BOY	FLSTFI SOFTAIL 15TH ANNIVERSARY ED. FAT BOY	FLSTFSE SCREAMIN' EAGLE FAT BOY
FLSTFSE2 SCREAMIN' EAGLE FAT BOY	FLSTI HERITAGE SOFTAIL	FLSTN HERITAGE SOFTAIL SPECIAL
FLSTN SOFTAIL DELUXE	FLSTNI SOFTAIL DELUXE	FLSTS HERITAGE SPRINGER
FLSTSB SOFTAIL CROSSBONES	FLSTSC SOFTAIL SPRINGER CLASSIC	FLSTSCI SOFTAIL SPRINGER CLASSIC
FLSTSE SCREAMIN' EAGLE SOFTAIL CONVERTIBLE	FLSTSE3 SOFTAIL CONVERTIBLE	FLTRI ROAD GLIDE
FLTRUSE ROAD GLIDE ULTRA CVO	FLTRXSE ROAD GLIDE CUSTOM	FXCW SOFTAIL ROCKER
FXCWC SOFTAIL ROCKER CUSTOM	FXD DYNA SUPER GLIDE	FXD35 35TH ANNIVERSARY SUPER GLIDE
FXDB DYNA STREET BOB	FXDB DYNA STREET BOB 96	FXDB DYNA STREET BOB 96 ABS
FXDBA STREET BOB 103 ABS LIMITED EDITION	FXDBI DYNA STREET BOB	FXDC DYNA SUPER GLIDE CUSTOM
FXDC DYNA SUPER GLIDE CUSTOM 96 ABS	FXDC SUPER GLIDE CUSTOM 110TH ANIVERSARY EDITION	FXDCI DYNA SUPER GLIDE CUSTOM
FXDF DYNA FAT BOB	FXDF DYNA FAT BOB 103 ABS	FXDFSE SCREAMIN' EAGLE FAT BOB
FXDFSE2 SCREAMIN' EAGLE FAT BOB	FXDI DYNA SUPER GLIDE	FXDL DYNA LOW RIDER
FXDLI DYNA LOW RIDER	FXDS CONVERTIBLE	FXDSE2 SCREAMIN' EAGLE DYNA
FXDWG DYNA WIDE GLIDE	FXDWG DYNA WIDE GLIDE 103 ABS	FXDWGI DYNA WIDE GLIDE
FXDX DYNA SUPER GLIDE SPORT	FXDXI DYNA SUPER GLIDE SPORT	FXDXT DYNA SUPER GLIDE T-SPORT
FXS BLACKLINE	FXSB BREAKOUT	FXST SOFTAIL STANDARD
FXSTB BAD BOY	FXSTB NIGHT TRAIN	FXSTBI NIGHT TRAIN
FXSTC SOFTAIL CUSTOM	FXSTC SOFTAIL CUSTOM 105TH ANNIVERSARY EDITION	FXSTD DEUCE
FXSTDI DEUCE	FXSTDI SOFTAIL DEUCE	FXSTI SOFTAIL STANDARD
FXSTS SOFTAIL SPRINGER	FXSTSI SPRINGER SOFTAIL	FXSTSSE SCREAMIN' EAGLE SPRINGER CLASSIC
FXSTSSE2 SCREAMIN' EAGLE SOFTAIL SPRINGER	SOFTAIL BREAKOUT	SOFTAIL DELUXE
SOFTAIL FAT BOY	SOFTAIL FAT BOY S	SOFTAIL FAT BOY SPECIAL
SOFTAIL HERITAGE CLASSIC	SOFTAIL SLIM	SOFTAIL SLIM S
SPORTSTER 1200 CUSTOM	SPORTSTER 1200 CUSTOM A	SPORTSTER 1200 CUSTOM B
SPORTSTER 1200 SUPERLOW	SPORTSTER FORTY-EIGHT	SPORTSTER IRON 883
SPORTSTER IRON 883 (NON ABS)
SPORTSTER SUPERLOW	STREET 750	STREET BOB SPECIAL EDITION 103
SUPERLOW 1200T	TOURING ELECTRA GLIDE ULTRA CLASSIC	TOURING ELECTRA GLIDE ULTRA LIMITED
TOURING ELECTRA GLIDE ULTRA LIMITED LOW	TOURING ROAD GLIDE SPECIAL	TOURING ROAD GLIDE ULTRA
TOURING ROAD KING	TOURING ROAD KING CLASSIC	TOURING ROAD KING POLICE
TOURING STREET GLIDE	TOURING STREET GLIDE SPECIAL	TRIKE TRI GLIDE ULTRA CLASSIC
V-ROD MUSCLE	V-ROD NIGHT ROD SPECIAL	VRSCA V-ROD
VRSCAW V-ROD	VRSCAW V-ROD - ABS	VRSCB V-ROD
VRSCD NIGHT ROD	VRSCDX ANV V-ROD 10th EDITION	VRSCDX NIGHT ROD SPECIAL
VRSCDX NIGHT ROD SPECIAL - ABS	VRSCF V-ROD MUSCLE	VRSCR STREET ROD
VRSCSE SCREAMIN' EAGLE V-ROD	VRSCSE2 SCREAMIN' EAGLE V-ROD	XL 1200C SPORTSTER
XL 1200C SPORTSTER 105th ANNIVERSARY EDITION	XL 1200C SPORTSTER 1200 CUSTOM	XL 1200C SPORTSTER 1200 CUSTOM 110TH ANIVERSARY ED
XL 1200C SPORTSTER 1200 CUSTOM A 110TH ANIVERSARY	XL 1200C SPORTSTER 1200 CUSTOM B 110TH ANIVERSARY	XL 1200C SPORTSTER CUSTOM
XL 1200L SPORTSTER	XL 1200L SPORTSTER 105th ANNIVERSARY EDITION	XL 1200N SPORTSTER
XL 1200R SPORTSTER	XL 1200S SPORTSTER SPORT	XL 1200V SPORTSTER
XL 1200X SPORTSTER	XL 883 SPORTSTER	XL 883C SPORTSTER
XL 883L SPORTSTER	XL 883L SUPERLOW SPORTSTER	XL 883N SPORTSTER IRON 883
XL 883R SPORTSTER	XL53 C SPORTSTER CUSTOM	XLH 1200
XLH 883 SPORTSTER	XLH 883 SPORTSTER HUGGER	XR1200
XR1200X

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